Saturday, April 21, 2007
And speaking of living in a small and insignificant country (in terms of global affairs--surfing is another matter), we are now Chinese commercials with English subtitles. Not commercials made for Australia that are in Chinese, but commercials made for Chinese people, which companies decided not to bother redoing, but subtitled and plopped on Australian TV. The first several I saw were for Western Union video chat something-or-others. You might argue, video chat, travel, international, blah blah, maybe the whole "this is just a Chinese commercial with subtitles" makes sense. But the next one was for a men's razor. And I thought marketing involved lots of people tailoring ads towards a specific market. Apparently not. And apparently Australia is now an afterthought for companies cashing in on Chinese consumers.